AUDIENCE , PURPOSE & CONTEXT

After my research, here are the topic and what i'm gonna do for each of my target audience. All my target audience are malaysian. So, the reason and outcome of the topic is based on malaysians.

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KIDS (7-9 years old)

LEARN HOW TO TIE SHOE LACES
I noticed many kids (primary school) don't really wear shoe with laces. Some only start to wear it when they enter high school. Most of them wear shoe with zap because it's fast and easy.
So, my topic is about teaching them how to tie shoe laces. The reason for this is to let the kids learn and get adapt to it. It's easy and fast to learn. Besides that, the children will look more smart and mature wearing shoe with laces.

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TEEN (18-25 years old)

CUSTOMIZE A SHOE
The idea for teens is to customize their own shoe. Thy can express their emotions or feelings in their shoe. They can customize almost any part of the shoe.
For example,
adding colors, patterns, fonts , messages, pictures, doodles and many more.

This will bring out the creativity in teens. They can show the world their design and be proud to wear the shoe that they customized themself. Another advantage of this is, the customized shoe will look different.
For example,
if many people are wearing the same type of shoe, the shoe will be very common and it's not special anymore. By customizing their own shoe, they still feel it's different and special.

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ADULTS (40-50 years old)

ONLINE SHOE SHOP
Based on the title above, my idea is to create a GUI that enable the target audience to browse through easily for shoes on sale. They can find information like sales, discount, stock clearance, new shoes, location of shops, brands and many more information about shoes.

With this, it makes their life more easier. They can get what they want. Users happy, sales also happy. It's everything in one page. Full of information. There will be search option and recommended shoes option for the users.
For example,
If i want to search for a sport shoe, i can use the search and recommended option. It saves time and keep me acknowledge.

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